When it comes to software products, delivering a seamless user experience (UX) is crucial to product adoption. A big part of UX design is making sure the product has an appealing user interface and offers a coherent and concise flow to get to different features and use them.
UX is like a portal through which users interact with the functionality built into back-end services. And with the heightened expectations around quality and speedy delivery, getting it wrong can have dire consequences.
Nevertheless, if you’re running a startup that’s low on funds but looking to ace the UX aspect of your app design, you might want to start out with a minimum viable product (MVP).
What is a Minimum Viable Product?
This is the earliest version of a product, which has just enough features to solve the core problem that the user is facing. An MVP is usually the version that can be produced fastest, far from complete, and is delivered to the users to interact with and offer feedback that can be applied in subsequent iterations.
The relevance of an MVP to UX design
Bringing the MVP approach to UX design can help development teams to:
- Focus on value-holding elements – Sometimes the user isn’t that obsessed with having the button for a specific function right at the top, or some other detail of the sort. It may be hard to know this without presenting them a product; without offering an MVP that has the functionality but is not presented in that way.
By getting user feedback, be it delight, disappointment or neutrality and the reasons behind it, you’re able to stick to actions that produce something that users actually want.
- Save time on revisions – For instance, let’s say you take a certain direction with your user interface in your MVP, and users don’t like how it looks. You can change it quickly.
If you instead populate it and build the product in its entirety with that same UI direction, you might meet resistance on release, which is a little late for changes that will also happen much slower. An MVP helps you to discover UX issues before they fester and jeopardize your schedule.
- Learn more about customers and connect with them – With an MVP out there, you can discover new ways in which people are using the product, that deviate from your initial assumptions. Your product and brand name will be out there on the market getting recognized as the ones building with customer behavior in mind.
This can make users build a bond with your product as they see their opinions and input gradually implemented and feel like the product was designed specifically for them.
While it helps to have some initial ideas in mind when embarking on the UX design journey, practicing the build-measure-learn approach can improve overall quality and delivery time.